Why visual search is becoming more important Players such as Pinterest or Amazon now have an important role to play for SEO, too, not least because they are changing user habits. But trends such as visual or voice search are suddenly introducing changes from different directions. That the conditions are subject to dynamic change is nothing new. ![]() Search engine optimizers play the role of an intermediary between the operators of the search engines on the one hand and the companies that want to be found through the search engines on the other. ![]() In the process, providers also naturally want to sell advertising and earn money with their offers. More and more, for instance, if a question is typed into the search input, the search engine delivers concrete answers right away. has long been to behave as intuitively as users expect them to. ![]() The approach taken by Google, Bing et al. User habits and the responses by search engine providers have both presented SEO with a steady supply of new challenges. In recent years, almost no other marketing discipline has undergone and survived as many serious changes as search engine optimization has.
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